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About this Episode

After attending six FIFA World Cup matches across four cities, Dan shares the five things FIFA got right—from transportation and technology to volunteers, fan engagement, and flawless execution.

In this quick episode, discover how FIFA:

⚽ Kept thousands of fans moving efficiently

📱 Used its app to simplify the entire customer journey

🙌 Empowered volunteers to deliver memorable service

🏟️ Turned matchday into a complete fan experience

🌎 Coordinated an enormous event across three countries

The biggest takeaway? Great customer experience isn’t an accident. It’s thousands of people getting hundreds of little things right.