EP. 96 - Jose Alvarado | The CX North Star

Jose breaks down why outsourcing can enhance a brand (not dilute it), how he filters decisions through core values, and why many organizations are rushing into AI without fixing the fundamentals. We also dig into the future of CX: the right blend of human + AI, the shift toward behavioral metrics, and the timeless truth that trust is the currency.

Key takeaway? Empathy and simplicity create loyalty.