EP. 8 - Abel Sanchez of Miami Stadium | Building an Authentic Brand

Learn how Abel Sanchez built a following and loyal customer base for his apparel company after launching @miamistadium on Instagram, which featured in the beginning photos and tidbits on Miami culture. He sits down with Inktel President Dan Arriola to discuss the history of Miami, the Miami Stadium and its area, and how the Instagram community turned into a customer base.